Privacy Policy

Last updated: June 2026

This privacy policy describes how Market Proof Lab ("we," "us," or "our") collects, uses, and protects information in connection with marketprooflab.com. We keep this policy specific and current. If we add new data collection practices, this page will be updated before those practices take effect.

Overview

Market Proof Lab is an independent validation research publication. Our core activity is producing proof reports and validation frameworks — not collecting or monetizing user data. We collect the minimum information required to operate the site and respond to editorial and research inquiries. We do not sell personal information, serve behavioral advertising, or build user profiles.

Information we collect

We collect information in two ways: automatically through hosting infrastructure, and voluntarily when you contact us or submit materials for editorial consideration.

Voluntary information you provide

When you contact Market Proof Lab by email, submit evidence, request a correction, suggest a category, or make a research inquiry, you provide information voluntarily. This may include your name, email address, organization, and the content of your communication. We use this information only to respond to your inquiry, review your submission, and maintain a record of editorial communications.

If you subscribe to a research briefing or update notification (when available), we collect your email address for that purpose only. We do not share email addresses with third parties for marketing purposes. You can unsubscribe at any time.

We do not collect payment information. Market Proof Lab does not process transactions directly.

Hosting and infrastructure

Market Proof Lab is hosted on Cloudflare Pages. Cloudflare processes all web traffic to marketprooflab.com. This means Cloudflare has access to standard server log data — including IP addresses, request paths, user agents, and timestamps — in the course of delivering the site. Cloudflare's privacy practices are governed by Cloudflare's Privacy Policy.

The Market Proof Lab research database is operated through Supabase. Database access is restricted to Market Proof Lab's editorial systems. Supabase's privacy practices are governed by their terms of service.

Site analytics

Market Proof Lab uses privacy-respecting analytics to understand which proof report pages are accessed and how the validation library is used. Analytics data is aggregated and does not identify individual visitors. We do not use Google Analytics, Facebook Pixel, or any behavioral advertising analytics platform.

No tracking cookies are set for analytics purposes. Any analytics data collected is used solely to improve the research library and site structure.

Third-party services

Market Proof Lab loads typography from Google Fonts (fonts.googleapis.com and fonts.gstatic.com). When your browser requests fonts, Google receives the request including your IP address and user agent. This is governed by Google's Privacy Policy. We use preconnect hints to minimize font-related latency.

No other third-party scripts, trackers, or embedded services are currently active on marketprooflab.com.

Cookies

Market Proof Lab sets cookies only for strictly necessary functions — specifically, authentication cookies for the admin interface used by the editorial team. These are not set for public visitors. See the cookie policy for full details on cookie types and duration.

Data retention

Email correspondence related to editorial inquiries, corrections, or evidence submissions is retained for the duration of the editorial relationship plus a reasonable period for recordkeeping. We do not retain data beyond what is necessary for the purpose for which it was collected.

Server log data retained by Cloudflare is subject to Cloudflare's retention practices.

Your rights

If you have provided personal information to Market Proof Lab through a voluntary submission, you may request access to that information, correction of inaccurate information, or deletion where retention is no longer necessary for its original purpose.

If you are located in the European Economic Area or the United Kingdom, you may have additional rights under GDPR or UK GDPR, including the right to data portability and the right to object to processing. Contact us at the address below to exercise these rights.

Privacy contact

Privacy questions, data access requests, and deletion requests should be directed to:

Market Proof Lab
Attn: Privacy
[email protected]

This policy may be updated as our practices change. Material changes will be reflected in the "Last updated" date at the top of this page.